TINE wanted to give all employees across TINE Group a shared understanding of the requirements and expectations for conduct across every company in the group, and how this would help build a shared culture, strengthen trust, and maintain TINE’s good reputation.
TINE wanted an e-learning course on the ethical guidelines, what they mean in practice, with a focus on ethical reflection rather than simply landing on “the right answer.” Everyone also needed to know where and how to report concerns. The training had to reflect the whole target audience, which is diverse and spread across several countries.
Working closely with TINE, Storyboard developed a solution divided into themes that follow the ethical guidelines. Each theme is tied to practical situations, the dilemmas that can arise, and how to handle them in line with the guidelines and the culture TINE wants to strengthen.
GOOD CHOICES is the title of the training. To make good choices, we need to stay close to our work. When we’re close, we notice challenging situations, address them right away, dare to speak up, and show care for one another. That’s how we keep developing our inner ethical compass.
Each theme starts with an animation showing a realistic situation you need to take a position on. How do you resolve this in line with the guidelines? This makes it clear how the ethical guidelines are relevant in practice. Puzzle pieces with letters close out each lesson, and at the end, the pieces come together to form a puzzle spelling out the title, GOOD CHOICES.
The course was produced in Articulate Rise 360, in both Norwegian and English.
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